BRANDS / April 29, 2019
Montana: The Reissue
For the first time in two decades you can get your hands on Claude Montana clothes without having to scour vintage shops. Farfetch has teamed up with Byronesque and Gareth Pugh on a capsule collection, reissuing some of the designer’s best pieces, spanning 1979-’94. “Claude is considered something of a cult figure, but his influence is immeasurable,” Pugh explained. “To engage with his legacy in this way comes with a great deal of responsibility…but ultimately these are clothes which demand respect and recognition; befitting a new generation of formidable Montana women.”
Strong shoulders and power proportions – Claude Montana did it first and best. As one of the most radical designers of the 1980s, he shaped the defining silhouette of that era and influenced the style of an entire generation.
And now, provocative arbiter of vintage fashion Byronesque has reissued a very limited collection of signature Montana designs, with celebrated British fashion designer Gareth Pugh as design consultant, to be sold exclusively on Farfetch. ‘The 1980s really set the tone for design substance, integrity and craftsmanship,’ says Gill Linton, co-founder of Byronesque. ‘It’s so important to preserve those high standards of design and creativity. It’s why people are buying more contemporary vintage: they’re looking for unique, well-made clothes with more meaning than the mainstream. Montana is one of the last remaining brands of that calibre.’
This is the first time these designs have been seen in fashion for almost 20 years. Plus, each reissue in the 11-piece capsule has been selected to showcase elements of Claude Montana’s signature aesthetic, featuring styles from 1979 to 1994. This is fashion history, brought back for now.
PHOTOGRAPHY JASON KIBBLER AT ART LONDON.
STYLING KATIE SHILLINGFORD AT INTREPID.
MODEL QUERELLE JANSEN AT STORM MODELS.
HAIR SYD HAYES AT ART + COMMERCE.
MAKEUP GEMMA SMITH-EDHOUSE AT LGA MANAGEMENT.
Montana’s aesthetic defined ’80s fashion: sharp angles, dramatic silhouettes, and of course, big shoulders. Pugh and Byronesque went out of their way to source the same manufacturers and craftspeople who worked with Montana originally. The results are as if the clothes fell out of a time machine. They are identical and it’s pretty amazing. Check out this side-by-side of a leather dress with eagle embroidery, originally from 1979.
Left: original dress from 1979
Also impressive is this hooded dress, also originally from 1979, which required 110 hours of hand beading, and had to be hand dyed to get the color exactly right.
One doesn’t have to be a fashion history fan to enjoy this collection. Montana’s easily identifiable aesthetic is having a major resurgence among brands like Balenciaga, Vetements, and Marc Jacobs — all toeing the line between drama and nonchalance that Montana made famous.
The limited edition Montana: The Reissue collection is available on Farfetch now and retails from 226 eur for a T-shirt to $ 4 184 eur for the black dress with eagle embroidery. Shop the full collection.
See all the pieces below.